One of the main advantages of working in Jerusalem is the diversity. We meet, on a daily basis, people who live about 500m away, yet their worlds are unlike ours. One of these cases is the ‘Tagless’ project – Branding for a wig company which thinks, breaths, and feels completely different. ‘Tagless’ helps ultra-orthodox women sell their wigs through the company, assisting them every step of the way. The women who shop at the salon enjoy top quality wigs at an affordable price. We were asked to convey this message and feeling, and erase the stress which can be associated with buying a wig – through our design. A whole new world opened before us, and we learned a ton. Thank you Malka for your courage.