c.a.t.a.m.o.n - Dance Group in Jerusalem
A location-based dance festival that took place for the seventh year in Machne Yehuda market in Jerusalem. The festival curates a wide range of site-specific performances, from a solo dance inside a restaurant to a multi-participant show in the market’s alleys.
For the festival’s visual identity, we created a new graphic language inspired by the ruggedness and ‘dirt’ of the market we all know so well. After finalizing the graphics, we set off on a digital campaign based on powerful images from actual performance rehearsals.