Every now and then we encounter a project which at first makes no sense. Because The Night is exactly one of those projects. An artistic performance takes place on a ghost train. For adults.
We fell in love with the idea and its creators and decided to build a strategy just as crazy as the whole project. We won’t publish a single photograph from the show, won’t allow the audience to film either, and in general, don’t volunteer any information about the show itself. Some might call it marketing suicide, but we don’t care.
This show became the hottest thing in the Israeli performance world. The shows following the launching campaign were sold out in no time. Less than a month later, the show had sold 60 shows, and had people waiting for 6 months and more for tickets.
An amazing and recommended show.
design: Studio Gimel 2