The challenge of developing a successful digital page requires taking many factors into consideration. An even greater challenge is taking existing digital pages that were created without a defined strategy or roadmap, and making them successful. This is exactly what we were asked to do for Talbiye Group’s concept pizzeria, Junior.
While picking apart the challenge, we noticed that the pages’ rank on social media is low, as was the percentage of organic exposure. We decided to develop a digital graphic language that emphasized the uniqueness of the pizzeria. We went go all-in and came out with a ‘one year of free pizza’ campaign.
One lucky person will get free dine-in or delivery pizza once a month for a whole year! An excitingly tempting offer for the customer, and a marginal expense for the pizzeria. Win-win!
During the one-week campaign, the buzz on social networks was insane. We took this opportunity to unveil 7 special dishes, using innovative designs and copies. The result? A 30% increase in followers, a 3500% increase in organic distribution (manifested by over 800 shares and 1500 comments), and more importantly, at no added spending on sponsored ads—all 100% organic.