A new solution to a familiar challenge.
Abraham Hostel approached us with one of the greatest struggles of the post Covid-19 era – recruiting employees. We set out with a fun brief and a jaunty concept: Can’t talk right now, I’m at “work”.
We spent the day shooting everyday scenarios that take place at the hostel. It was decided that the campaign would run on a story platform, and so we have decided to shoot it entirely using a smartphone whose camera is as good as any other professional gear out there. If you’re looking to have some fun while you work–The Abraham is hiring (:
Concept, production, direction and shooting
Amit Ben Shlomo
Field sound record & mix