Jerusalem Botanical Gardens
Unique in its kind and size, the augmented reality (AR) exhibition was born in the Jerusalem Botanical Gardens. 13 artists, 12 botanical gardens and one App. that blows your mind. The Jerusalem Botanical Gardens contacted us to produce the main advertisement of the exhibition. The fact that the App hadn’t been ready by the time of the shootings presented the major challenge. The solution was to choose a concept that did not reveal the app, but rather focused on the experience of visiting the exhibition in the Jerusalem Botanical Gardens.
Netta Lev Tov
Screenplay and Director
Director of Photography
Original Music, Sound Design and Mix