Grinspoon Foundation Israel
Pajama Library is an international program to encourage reading and liking books amongst children, and the biggest program of its kind in Israel.
During the program a variety of top-quality books are handed out to hundreds of thousands of children all over the country, from daycare age to second grade. The program is in direct contact with daycares, kindergartens, and schools, offering on its website various activities following the books, with the purpose to make the reading experience an event, creating a whole festival around the books. In addition, the program produces a podcast with verbal book readings.
We took it upon ourselves to create an organic Gantt chart with a unified language to relay the program’s activities to educational teams as well as parents, and to create sponsored messages to increase the website’s traffic and the number of the podcast’s listeners.