Nocturno - Coffee & House
For us, Nocturno is a love story. One of Jerusalem’s mythological coffee spots grew and became a cultural establishment. It has a venue running content on the daily, an art gallery, a floor dedicated to local fashion designers, and the beloved coffee house all running under the same roof. We were called upon to manage marketing. The first step was rebranding the performance space and developing a new monthly program concept that was easy to read, pocket-sized, and brilliant. We decided to use the golden content already existing in Nocturno to our advantage. Each month featured a piece from the gallery as a poster on the back of the paper. That way, we created a collectable item that was changed monthly. Another format was the red program sheet – in English – displaying events fit for tourists, and distributed in hotels around the city.