The young adult authority of the Jerusalem municipality
There was not one year when this festival seized to surprise us, even when we thought we have seen it all. Two weeks before the campaign’s launch we were informed we cannot use the branding we’ve been working on for weeks, and have to create it all from scratch within a week. We came up with a new concept surrounding the Jerusalem street cat, called our Pantone supplier and chose unapologetic bright colors. Within a few days we were out with a series of four adorable kittens, one for each location of the festival.
Consultation and Image creation: Avigail Roubini