The departement of culture, Jerusalem Municipality
Goran Bregović is the world’s most famous Balkan musician, responsible for soundtracks of some of Emir Kusturica’s best films, and a tremendously special person in general. We were called to create a flash-campaign, given only two weeks before his big show at the Safra square, which was advertised as part of a series and not given the right kind of attention. We re-branded the project over night, gave it a young and lighter design language, and uploaded a sharp digital campaign including design and a teaser video. The crowd loved it, 2500 tickets were snapped within a few days, and the square was packed. Oh bella ciao…
