‘LADA’, an acapella group from Prague. 12 artists, each extraordinary in her own way, revive the folk music that is slowly disappearing from the Moravia region. We met the group during a visit to a Czech village and immediately fell in love. In collaboration with the Czech Republic’s Ministry of culture, we raised the necessary funds and built an Israeli tour in Haifa, Jerusalem and Tel Aviv. In honor of this Czech fiesta, we marketed the event to the local Czech audience, along with a campaign presenting the Moravian culture to the local crowd. All five events were filled to the rim with people coming to be exposed to a new culture from far away.
In collaboration with: The Jerusalem Municipality – cultural exchange deprtment, Czech Republic cultural center in Jerusalem.