The Jerusalem Municipality, Eden Company, DY common planning
At the center of this project stood nine iconic shopping centers in Jerusalem, about to be renovated by Eden company and the city’s municipality. We were asked to create a complex branding theme, based on historical research and including the public in the process. We set up group of citizens and business people from each relevant neighborhood, and created together a series of logos, using classic and nostalgic design language. Each center received a beautiful illustration and pamphlet, containing special offers and cultural events info.
illustration: Dana Tagar
Design: Avigail Roubini
