Underground tourism
The connection between art, activism and music is something we strongly believe in. ‘The Poundak’ is a hostel, performance club, rave space and a soulful studio that was born in order to link Jerusalem based artists with people/artists/wanderers from all over the world. It happened and it’s working (due to coronavirus the hostel is shapeshifting into a dance studio).
A project of this kind requires a different and unique observation on the brand-creating level. The Poundak’s logo is a potion of ideas and cultures, with an eye always looking into the soul itself. The illustration was born onto a notebook, transformed to a digital form and then printed. There’s nothing better than arriving at a party and getting stamped with this logo on your arm.
