An ad for a new bourbon whiskey brand arriving in Israel – BULLEIT. The brand gave us a relatively open brief, asking for a refined aesthetic experience, as well as conveying their message – respect for the craft. We came together with Jerusalem’s first craft cocktail bar (and one of the best in the world) – The Gatsby. Our friend ‘Dreammaker’ the iron artist came in, and we created a mechanic tango dance, full of smoke, fire, the joy of creation and carefully balanced immense power.
Concept, script, directing and editing: Brief.
Video Photography: Gabriel Wagon
Production: Ram Malka